Comparison
Millisave vs Cognism: Sales Intelligence Compared
Cognism and Millisave Sales Engine both answer the question every B2B seller asks on Monday morning: whom should we call? They answer it with different raw materials. Cognism is a data company, known for contact details and sales signals with a European compliance angle. Millisave starts from your product, scores companies for fit, and keeps the result inside a CRM and a catalogue.
What Cognism is built for
Cognism's site lists four products: Sales Intelligence, MCP and API, CRM Enrichment and Integrations. It describes B2B data for pipeline growth, signals such as intent, hiring, job joins and funding announcements, phone-verified mobile numbers, and decision-maker data at director level and above that is refreshed every 30 days. It states GDPR and CCPA compliance and extensive Do-Not-Call coverage across Europe, and says it keeps parity with ISO 27001 and SOC 2 frameworks. The vendor suggests teams of at least five salespeople see the most value, especially when prospecting into Europe, and mentions offers for smaller teams.
The legal entity named on the site is Cognism Ltd, and third-party profiles place the headquarters in London. Cognism also owns Kaspr, a Paris-founded contact data tool acquired in 2022, which has its own comparison page here.
Where Millisave starts
Millisave Sales Engine does not start with a database search form. You tell it what you sell, and it reads each product and proposes an understanding of who buys it: sectors, buyer roles and countries. You edit that view, and it is saved. The engine searches the Millisave B2B database, with no data source to choose, and scores each company on fit from 0 to 100. Fit uses no contact data, so the ranking is about suitability, and a separate Reachability score shows which contact routes exist.
Millisave vs Cognism at a glance
| Topic | Cognism | Millisave |
|---|---|---|
| Starting point | Search and filter a contact and company database; act on signals | Describe your products; AI proposes who buys; scored company list |
| Signals | Intent, hiring, job join, funding announcements | Fit score from industry, product, location, customer similarity and buyer role; lookalikes of your best customer (Growth and Scale plans) |
| Contact data | Phone-verified mobiles; director-and-above data refreshed every 30 days | Contact credits: one credit per decision maker unlocked; reachability scored separately |
| Compliance statements | GDPR, CCPA, Do-Not-Call coverage in Europe | Ask Millisave for its data and consent terms in the demo |
| Ecosystem | CRM enrichment, API, MCP, integrations | Built-in CRM, campaigns, quotes, e-catalogue; Excel export on plans |
| Typical buyer | Sales, marketing and revenue operations teams, mid-market and enterprise | Mid-market makers, distributors, wholesalers |
| Pricing | Check with the vendor | Plans and credit prices shown on the pricing page by country |
How the rest of the Millisave platform adds up
A database gives you rows. Millisave gives you rows that already belong to a process. A scored company can enter the CRM pipeline, receive a follow-up campaign from Sales & Marketing, and be quoted from the same product records that feed the e-catalogue. On the cost side, Source to Pay shows what the company pays its own suppliers, so margin is visible from both ends. Pilotage & Gouvernance adds dashboards and an action board. Every score is explained, and a person decides what to do next.
Fit for European teams
Cognism emphasises European contact data and compliance. Millisave counts France among its markets, offers English and French interfaces, and prices depend on the visitor's country. Whichever you choose, ask where contact data comes from, how opt-outs are handled and what rules apply in the countries you target.
Who should choose which
Choose Cognism if your team needs a deep contact database with phone-verified numbers and signals, and you have the sales operations capacity to run it. Choose Millisave if you are a mid-market B2B seller who wants an explained shortlist for each product, with CRM and campaigns included. A 30-minute Millisave demo will show Sales Engine on your own catalogue.
Information based on public sources, last checked October 2026.
Frequently asked questions
Is Millisave an alternative to Cognism?
For finding and ranking B2B prospects, partly. Cognism is a data and signals provider with a European compliance focus. Millisave Sales Engine proposes who buys your products, scores companies on explainable fit and links to CRM, campaigns and an e-catalogue. Test both on one product and country before deciding.
Where is Cognism based?
Third-party company profiles place Cognism, founded in 2015, in London, United Kingdom. Its website names Cognism Ltd as the legal entity and does not list an address. The vendor focuses on European B2B contact data, so ask which team and data coverage would serve the countries you target.
What is the relationship between Cognism and Kaspr?
Cognism acquired Kaspr, a Paris-based contact data company founded in 2018, in 2022, according to law firm and trade press reports. Kaspr still operates a LinkedIn extension product under its own name. Millisave has a separate comparison page for Kaspr covering that tool.
Does Millisave use intent signals?
Millisave Sales Engine scores fit from industry, product, location, customer similarity and buyer role, and does not describe third-party intent signals in its public documentation. Its CRM adds deal alerts such as silent opportunities, missing next steps and deals stuck in a stage. Ask in the demo about your signal needs.