Fit and Reachability: how to read a company score before you spend a credit

A ranked list is only useful if you trust the ranking. Millisave Sales Engine gives every company two separate scores, Fit and Reachability, because they answer two different questions. Mixing them is how sales teams end up calling companies that were easy to reach but never going to buy.

Fit: is this company likely to buy?

Fit is a score from 0 to 100, and it uses no contact data. It only measures how closely a company matches the buyer of your product. By default, the points are split like this:

• Industry, 30 points: does the company work in a sector that buys products like yours?
• Product, 30 points: does what the company makes or does actually use your product?
• Location, 18 points: is it in the countries and regions you sell to?
• Customer similarity, 14 points: how closely does it resemble the best customer you chose to clone?
• Buyer role, 8 points: does it have the kind of decision maker who buys your product?

Industry and product carry most of the weight on purpose. A company in the right country with the wrong need is not a prospect.

Hot, Warm and Cold

Fit scores fall into three bands. Hot is 75 and above. Warm is 50 to 74. Cold is under 50. Any company at 50 or above counts as a qualified company, and qualified companies are what your plan pays for.

Reachability: can you get to the decision maker?

Reachability looks at the contact routes available for a company. It is scored on its own because a perfect-fit company with no route in is a research task, not a lead, while a highly reachable company with poor fit is a waste of a call.

A four-box way to work the list

• Hot and reachable: unlock the decision maker and call this week. This is your best pipeline.
• Hot, hard to reach: worth the effort. Look for an introduction, a trade fair or a distributor who knows them.
• Warm and reachable: put them in a follow-up campaign. Educate first, call when they engage.
• Warm, hard to reach: park them. Revisit when your Hot list runs dry.

Spend credits where the score says yes

Because Fit needs no contact data, you see the whole qualified list before you spend anything on contacts. Contact credits are spent one at a time, only on the companies you choose to unlock. That makes the cost of prospecting predictable: you pay for qualification through your plan, and for contacts only when you decide a company is worth it.

Make the score sharper over time

The score is only as good as the description of your buyer. Two habits improve it quickly:

• Tune the AI understanding for each product. Remove sectors that never buy, add the ones that do.
• Clone your best customer. The customer similarity points reward lookalikes of the accounts you already win.

Read the two scores together, start at the top-left of the four boxes, and your team spends its time where deals actually happen.